Do you constantly see your customers texting on their cell phones when they are shopping in your store? Or maybe they are price comparing on their smart phone? Whatever it is, they are all thumbs when shopping!
So what does this mean? How do you compete with a device that provides limitless information at someone’s fingertips? The answer is: don’t compete with them, join them!
If your customers are looking at their mobile devices while they’re in your store (and everywhere else), then your business needs to be represented on those screens. Mobile advertising is a way to put your information on phones and tablets so you can reach your customers on the devices they use the most.
Mobile Advertising: Here Are the Facts
Data from Business Insider shows where mobile advertising is now and where they see it growing in the future:
- Mobile advertising is growing faster than all other digital advertising formats in the United States. Even though the ad spend on mobile is still small compared to the amount of time people spend on their mobile devices, the gap is starting to shrink.
- Business Insider predicts that mobile ad spend will top nearly $42 billion in 2018 with a growth of 43% from 2013.
- Display and video will be the most popular mobile ad formats as ad products improve. These medias will help your business capture the attention of your audience.
- Because in-app ads perform better than website ads on mobile devices, these will likely become more popular and more accessible to businesses. Click thru rates for in-app averaged 0.56% globally vs. 0.23% for mobile web ads.
I’m convinced! How do I get started with mobile ads?
At R&A Marketing we believe that mobile ads are an integral part of every digital advertising campaign. We use technology that allows our clients to send ads to specific mobile devices for their target audience along with emails, desktop ads and social media sponsored posts. Google AdWords also offers options for mobile advertising.
Another way you can start taking advantage of mobile technology is by creating a mobile-friendly website for your business. Not only will this ensure that people who visit your site via phone or tablet will have a positive user experience, it will help your website’s SEO! And in case you were wondering, R&A can create a complete, mobile-friendly website for your business too!
Want to see what else R&A could do for your company? Sign up here to receive a free proposal. It’s just that easy!