A Step-by-Step Guide to a Successful Marketing Campaign

Marketing is not just about flashy ads and funny commercials, it’s about setting goals and achieving tangible results. A campaign offers measurable indicators of those results, but only if it is set up for success. Here’s what R&A does every day to create successful marketing campaigns for its clients: Define the Goals The first step

By |2017-11-28T17:35:56+00:00September 20th, 2017|Categories: Campaign Strategy, Tutorial & Guide|Tags: , |0 Comments

It is Not About Technology As Much As the Strategy

Thanks to location-based social networking applications, your business can get instant and free exposure online from customers who tell their friends what they’re up to. These applications, like Foursquare, use GPS technology to track users’ locations. They allow users to “check in” to locations they visit and update their friends online about their whereabouts. That

Measuring a QR Codes Effectiveness

QR codes have been very popular for the past two years and are in a lot of places such as store displays, business cards, online ads, postcards etc. The question is still up in the air whether QR codes are here to stay or not, but from the measurement perspective they do present a huge

By |2017-11-28T14:52:04+00:00January 26th, 2013|Categories: Digital Marketing, Website Design|Tags: , , , |0 Comments

Two Steps Back

Is it a customer disconnect or a retailer disconnect? Ask anyone inside the furniture industry their opinion of the “progressiveness” of the industry and they’ll probably say, “It’s two steps behind everyone else.” Ask a potential customer how far behind the furniture industry is and their answer will probably be, “I don’t know, I haven’t

By |2012-08-29T22:25:35+00:00August 29th, 2012|Categories: Uncategorized|Tags: , , , |0 Comments

Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

I recently received an email blast advertising a shoe sale on a well-known shoe website. I didn’t think I needed new shoes (WHAT?!) and deleted the email. A few days later I found out about a business trip and decided I wanted to find a red pair of shoes. I didn’t have the email handy,