Running a contest on Facebook is a powerful and effective approach in building buzz, awareness, and engagement as well as generating more fans. As beneficial as it may seem, Facebook contests can only be effective if it is properly promoted.
It’s one thing to like something. It’s another to want it. And soon on Facebook, you’ll be able to express that desire when it comes to a variety of products. Facebook is calling it Collections, and it is apparently a
The current complaint around the water cooler in most social media marketers cube is the change of Facebook book fan pages to the infamous and not quite so popular Timeline. On a personal page, the Timeline is a great way
Jim Walter is the proud father of a young girl with autism. And a social media evil genius. Sort of. During a recent trip to Target, he discovered that the retailer hired an employee with symptoms similar to his daughter’s.
It’s no longer news that Pinterest is taking over lives (OK, maybe just a few hours of our lives) but in all seriousness, it is becoming a part of business marketing strategies, and rightfully so. If you missed the Advisor
Do you want more traffic coming to your blog? Getting lots of pins from your blog posts can increase engagement and drive traffic. It can also help boost your performance on search engines because pins to your post are ‘do-follow’
Facebook is now using Infographics to promote advertising on the largest social network in the world. With a low stock price, and no bottom in site, the pressure is on for Facebook to promote the benefits of its advertising product.
Increasing revenue is agenda item one, two, and three at Facebook HQ these days. As part of that goal of the recently public company, Facebook will no longer allow merchants to publish offers (coupon posts) without purchasing at least $5
Facebook is constantly iterating so it can be tough to stay on top of trends. That’s why resources like Social Fresh are essential to anyone in a social marketing role. Between nuances like, and knowing when they combine recent and
In case you missed it, Twitter recently announced a number of long-awaited improvements to its advertising platform for marketers using the site’s promoted services, including the ability to choose which tweet you promote and reporting of follower growth. Manually selecting
A new Twitter profile design launched this morning on the Today Show. Twitter has added a nice “header” image for all profiles in the right hand column. This header image also serves as a background image for the Twitter profile
If you don’t know who Marty Weintraubis, you need to. Start with this fantastic post today on SEOmoz. You’ll quickly see why he’s one of the leading thinkers in online marketing. Personally, I’ve enjoyed his presentations immensely both at PubCon
Looking for a low-cost way to conduct consumer research? Social media can provide a free treasure trove of data about your customers. With the right social media tools, you can learn what questions your customers have and which types of
by Ben Kessler on Sep 11, 2012 The film industry and movie going experience has always been social. Anticipating new releases, lining up at a midnight showing, discussing the riveting plot points or hilarious comedic scenes with friends and family.
Earlier this year, your Facebook news feed was littered with every article your friends read--And then all of a sudden, nada. Did your friends stop reading? As the media companies that built those news-sharing readers have bitterly learned--starting April 15--building