We live in a world of reach, mobility, content and social urge. Mobile goes everywhere you go. People are spending more times on their phones than ever before. In fact 55% of cell phone owners say that their cell phone is a “smartphone”. In fact some experts say that by the end of 2014 mobile internet usage should take over desktop internet usage. No longer can we push or marketing message to Ms. Jones. We need to pull her into it. Mobile is marketing in the palm of her hand. Are you ready to change how you market to Ms. Jones?

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