Dunkin’ Donuts has one-upped rival Starbucks with a new mobile app that lets you buy a coffee for a friend.
The Dunkin’ app allows you send $2 to $100 to friends to buy Dunkin’ goods via text, email or Facebook. Though Starbucks doesn’t yet offer that feature, both Coca-Cola and Pepsi have experimented with a gifting feature. In those cases, the gifting was to strangers via vending machines.
Starbucks began accepting mobile payments nationally in January 2011 with in-store 2-D scanners. Starbucks CEO Howard Schultz told reporters earlier this month that the program has been wildly successful, accounting for about 1 in 60 transactions. The chain recently doubled down on mobile with a partnership with mobile payment firm Square. That integration is expected to hit stores later this year.
[ Via The Verge ]