You could be putting your business at risk if you aren't confident in the maintenance and security of your website. Without taking proper precautions, your customer's private data could be subject to a data breach. This can come back to hurt your company in a big way. Here's what you can do to prevent a
Online shopping won’t “kill” retail, but has changed it forever. Here’s how brick and mortar retailers can take advantage.
Savvy retailers don’t look at the growth of online sales as a reason to turn out the lights and lock the door. On the contrary…they see opportunities to leverage online activity to improve their businesses. In the not-so-distant past consumers had to go to a store to buy what they wanted. Even if inconvenient, time
It's not enough anymore to build a website with a couple of pages about your company and wait for the visitors to start showing up. Driving website traffic has become an art form that requires a combination of technology and marketing know-how. In order for Google to correctly catalogue a blog or website, certain steps
An arm, a leg, your first-born child... some website design businesses want you to believe that you need to sacrifice the world to get a competitive website for your new small business. They tell you that you'll need a super-cool, ultra-modern logo, pages of top-notch content, attention grabbing images, plus blog articles and social media links. Well,
346 million people around the world read blogs. That’s probably why 53% of marketers say that blog creation is their top inbound marketing priority. Blogs increase brand awareness, boost organic traffic for a website, and help with SEO. But, if you’re a small business owner, you’re probably wondering where you can find the time to
Data shows that between 70-80% of people research a small business online before visiting the business in-person. That means a large majority of customers are judging businesses based on a website and digital profile. Now, let’s run an experiment: Try to forget everything you know and love about your business. Then visit your business’s website.
As a consumer, I’m sure that you read customer reviews before you make a purchase or decide to visit a new business. Most people do. However, as a business owner, you may not put a lot of thought into getting reviews for your own company. Here are the facts from Search Engine Land: 9 out
Location, Location, Location! If you own a small business that is dependent on local customers, you need to think about SEO differently than a large company with widespread reach. While industry giants can focus on generic keywords and use their name-brand recognition to rank higher on Google, local businesses need to hone in on
Let’s say that you’ve done a fantastic job of creating a great website that is user friendly and adheres to good SEO practices. Job well done, right? Well, not just yet. Once you have built a solid website, it’s important that other well-respected websites confirm that you have worthwhile content for Google to recognize. Think
As an advertising agency in the digital age, we at R&A Marketing have seen many different types of websites. Some were built by companies who use their own designers and software engineers to create websites, some were not. And even though many of these websites had features that we liked, there was a lot left