Is It Time to Up The Ante?

The world is improving. Profits are soaring. Now is the time to take a large slice of the pie…but it doesn’t come cheap. Listed below are four important figures we have identified through the first half of this year that might be telling us that it is time to step up to the plate in

Get over your advertising efforts

Get over your advertising efforts—it’s not going to change your business When you think of advertising your mind automatically goes to the offer game right? You’re probably thinking to yourself that Ms. Jones is so use to coupons and deals that why wouldn’t she want to play the offer game. What you really need to

By |2014-12-16T20:08:06+00:00December 16th, 2014|Categories: Uncategorized|0 Comments

The Transformation of Shopping & Marketing

The rise of the connected consumer is transforming the retail experience. We are now in an era of retailing that many are calling ‘omni-channel’. Smart mobile devices and super fast connectivity are taking the shopping experience beyond the high-street or a fixed-line internet connection, and retailers will need to react to the opportunities caused by

By |2014-04-24T09:23:58+00:00April 24th, 2014|Categories: Uncategorized|Tags: , , , , , |0 Comments

Marketing In The Palm Of Your Hand

We live in a world of reach, mobility, content and social urge. Mobile goes everywhere you go. People are spending more times on their phones than ever before. In fact 55% of cell phone owners say that their cell phone is a “smartphone”. In fact some experts say that by the end of 2014 mobile

By |2014-04-17T09:19:36+00:00April 17th, 2014|Categories: Uncategorized|Tags: , , , |0 Comments

Get into the consumers home and you win

Recently, we just had a client increase their traffic by 31% verses last year. Yes, that is right…31%. Why an increase in traffic? We made a concentrated effort to get into the home of the consumer, whether it was through print or online, we wanted to make sure the consumer got the message in the

3 Barriers to Traditional Advertising Methods

3,000 Messages Your customers receive an average of 3,000 branded messages a day through a wide variety of assorted medias—online and offline. This does not mean 3,000 opportunities for our message to be heard. This means 3,000 opportunities for our message to be lost. Convergence of Content, Search and Social Social is how customers hear

By |2013-01-25T08:45:02+00:00January 25th, 2013|Categories: Uncategorized|Tags: , , , |0 Comments

It’s Time to Pass the Baton to the coming generations of customers

Right now, three unique generations are buying or seeing your advertising message every day: Baby Boomers Born between 1945 and 1964, this generation is 76 million strong. They control nearly 80 percent of financial assets and about 50 percent of all discretionary spending power. Their focus has switched from acquisition to preservation. There are still

By |2013-01-23T10:38:34+00:00January 23rd, 2013|Categories: Uncategorized|Tags: , , , |0 Comments

Quick-Fire Marketing: Product Placement Advertising

oday’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the

By |2013-01-22T08:38:01+00:00January 22nd, 2013|Categories: Uncategorized|Tags: , , |0 Comments

How Retailers are Promoting Black Friday Weekend Deals

By Fiona Swerdlow, Head of Research, | Published: November 16, 2012 File another one away in the “how time flies” category, because Thanksgiving and Black Friday are mere days away now. As families start gathering all the ingredients for next week’s fixings, retailers are already primed to let the public know about their Black

By |2017-11-28T14:53:00+00:00November 20th, 2012|Categories: Campaign Strategy, Uncategorized|Tags: , , , |0 Comments

Two Steps Back

Is it a customer disconnect or a retailer disconnect? Ask anyone inside the furniture industry their opinion of the “progressiveness” of the industry and they’ll probably say, “It’s two steps behind everyone else.” Ask a potential customer how far behind the furniture industry is and their answer will probably be, “I don’t know, I haven’t

By |2012-08-29T22:25:35+00:00August 29th, 2012|Categories: Uncategorized|Tags: , , , |0 Comments