A Beginner’s Guide to Mobile Marketing

If you've been avoiding mobile marketing as part of your overall advertising strategy, you're already falling behind your competitors. With mobile device usage on the rise, most companies have already incorporated forms of mobile advertising as part of their campaigns. So whether you're just getting started with mobile marketing or you've been trying it

By |2017-11-28T17:35:50+00:00November 1st, 2017|Categories: Mobile Advertising, Tutorial & Guide|Tags: , |0 Comments

A Step-by-Step Guide to a Successful Marketing Campaign

Marketing is not just about flashy ads and funny commercials, it’s about setting goals and achieving tangible results. A campaign offers measurable indicators of those results, but only if it is set up for success. Here’s what R&A does every day to create successful marketing campaigns for its clients: Define the Goals The first step

By |2017-11-28T17:35:56+00:00September 20th, 2017|Categories: Campaign Strategy, Tutorial & Guide|Tags: , |0 Comments

4 Ways You’re Hurting Your SEO and How to Fix It

Let’s face it, with nearly two-thirds of the market share, Google is the 800 pound gorilla when it comes to online search. It’s not that other search engines should be ignored; however, the importance of ranking high on Google cannot be overstated. In fact, according to Search Engine Land, 51% of website traffic comes from organic

By |2017-11-28T17:38:16+00:00July 13th, 2017|Categories: Tutorial & Guide, Website Design|0 Comments

How to improve your mobile site… and why it needs to be done now

Mobile internet traffic has surpassed desktop traffic. Since you’re probably reading this on your phone or tablet, you already knew that. But what you might not already know is how to use this to your advantage. Here’s a few guidelines that will help you create a mobile-friendly website for your business, which will help

By |2017-11-28T17:36:15+00:00June 26th, 2017|Categories: Mobile Advertising, Tutorial & Guide, Website Design|0 Comments

How to Improve Your Mobile Site… And Why It Needs to be Done Now

Mobile internet traffic has surpassed desktop traffic. Since you’re probably reading this on your phone or tablet, you already knew that. But what you might not already know is how to use this to your advantage. Here’s a few guidelines that will help you create a mobile-friendly website for your business, which will help

By |2017-11-28T17:36:54+00:00April 5th, 2017|Categories: Mobile Advertising, Tutorial & Guide, Website Design|0 Comments

Marketing to Millennials: A Step-by-Step Guide

At roughly a quarter of the US population, millennials represent $1.3 trillion in annual buying power (LeadsCon). So the question on everyone’s mind: how do we market to millennials and garner their brand loyalty for years to come? The biggest mistake that a company can make is lumping all millennials together and assuming that a

By |2017-11-28T17:36:02+00:00February 11th, 2016|Categories: Campaign Strategy, Tutorial & Guide|0 Comments

Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

I recently received an email blast advertising a shoe sale on a well-known shoe website. I didn’t think I needed new shoes (WHAT?!) and deleted the email. A few days later I found out about a business trip and decided I wanted to find a red pair of shoes. I didn’t have the email handy,

9 Tips for Running Successful Facebook Contests

Have you considered using a Facebook contest? These days, it seems like just about everyone is giving away something on Facebook. iPad or $100 gift certificate, anyone? Do Contests Really Work? Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests

26 Tips for Using Pinterest for Business

Are you wondering how your business could use Pinterest? To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly! Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike. What follows are 26 tips,

By |2017-11-28T17:37:41+00:00August 27th, 2012|Categories: Social Media Marketing, Tutorial & Guide|Tags: , , , |0 Comments