A Beginner’s Guide to Mobile Marketing

If you've been avoiding mobile marketing as part of your overall advertising strategy, you're already falling behind your competitors. With mobile device usage on the rise, most companies have already incorporated forms of mobile advertising as part of their campaigns. So whether you're just getting started with mobile marketing or you've been trying it

By |2017-11-28T17:35:50+00:00November 1st, 2017|Categories: Mobile Advertising, Tutorial & Guide|Tags: , |0 Comments

Digital-savvy consumers are changing local retail landscape

In 2013 a Shoppertrak  retail study showed that holiday store traffic dropped 55% while same store sales for the time period actually increased over prior year.  What’s up with that?  The simplest way to explain it is that yesterday’s “window shopping” foot traffic is now digital using smartphones, laptops and desk top computer searches. When

By |2017-11-22T23:35:41+00:00October 12th, 2017|Categories: Digital Marketing, Mobile Advertising|0 Comments

Digital Advertising: Mobile Or Desktop?

If you are asking yourself this question, congratulations!  It means you are beginning to understand that there are differences in the way digital advertising messages are consumed based on the device that delivers the message.  The marketplace gives you a good indication of the trends.  In 2016 total digital advertising budgets increased a robust 22%

By |2017-11-22T23:37:44+00:00August 28th, 2017|Categories: Digital Marketing, Mobile Advertising|0 Comments

How to improve your mobile site… and why it needs to be done now

Mobile internet traffic has surpassed desktop traffic. Since you’re probably reading this on your phone or tablet, you already knew that. But what you might not already know is how to use this to your advantage. Here’s a few guidelines that will help you create a mobile-friendly website for your business, which will help

By |2017-11-28T17:36:15+00:00June 26th, 2017|Categories: Mobile Advertising, Tutorial & Guide, Website Design|0 Comments

How to Improve Your Mobile Site… And Why It Needs to be Done Now

Mobile internet traffic has surpassed desktop traffic. Since you’re probably reading this on your phone or tablet, you already knew that. But what you might not already know is how to use this to your advantage. Here’s a few guidelines that will help you create a mobile-friendly website for your business, which will help

By |2017-11-28T17:36:54+00:00April 5th, 2017|Categories: Mobile Advertising, Tutorial & Guide, Website Design|0 Comments

We Live In A World Of Mobile Technology… Get Over It!

We’ve all heard it. We read about it every day. We live in a world of mobile technology. However, it’s not the technology that’s mobile, it’s the people using the technology. Consumers now have access to unlimited amounts of information, no matter where they are. So by understanding and embracing the way a consumer shops

Be Ready, Here Comes the Mobile Shopper

Did you know that there was a 103% growth in website traffic from smartphones from 2011-2012 (Source: Hubspot), plus US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)? With that being said retailers need to understand how the growing popularity of mobile can hurt and help your store.

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