Digital-savvy consumers are changing local retail landscape

In 2013 a Shoppertrak  retail study showed that holiday store traffic dropped 55% while same store sales for the time period actually increased over prior year.  What’s up with that?  The simplest way to explain it is that yesterday’s “window shopping” foot traffic is now digital using smartphones, laptops and desk top computer searches. When

By |2017-11-22T23:35:41+00:00October 12th, 2017|Categories: Digital Marketing, Mobile Advertising|0 Comments

4 Ways to Write More Blogs in Less Time

346 million people around the world read blogs. That’s probably why 53% of marketers say that blog creation is their top inbound marketing priority. Blogs increase brand awareness, boost organic traffic for a website, and help with SEO. But, if you’re a small business owner, you’re probably wondering where you can find the time to

By |2017-11-22T22:42:14+00:00September 29th, 2017|Categories: Digital Marketing, Website Design|Tags: , , |0 Comments

Two Minute Tasks to Get Better Customer Reviews Online

As a consumer, I’m sure that you read customer reviews before you make a purchase or decide to visit a new business. Most people do. However, as a business owner, you may not put a lot of thought into getting reviews for your own company. Here are the facts from Search Engine Land: 9 out

By |2017-11-22T23:30:20+00:00September 14th, 2017|Categories: Digital Marketing, Social Media Marketing, Website Design|0 Comments

Navigate the Fine Line Between Authentic and Professional in Digital Advertising

Some businesses thrive on social media… and some businesses flop. The difference is usually that the first business uses an authentic voice that has a lot of personality while the second sounds like a robot programmed by an economics professor. But here’s the catch: sometimes a business can go overboard and end up sounding unprofessional

By |2017-11-22T23:30:33+00:00September 8th, 2017|Categories: Digital Marketing|0 Comments

What is pre-roll advertising?

Pre-roll advertising is online video ads that automatically appear before content selected by a user.  We’ve all seen them…click on an interview you want to watch and a promotional message appears first.  Remarkably, almost half of users watch these messages to the end even though they have an option to skip it after the first

By |2017-11-22T23:34:10+00:00September 1st, 2017|Categories: Digital Marketing|Tags: , |0 Comments

Digital Advertising: Mobile Or Desktop?

If you are asking yourself this question, congratulations!  It means you are beginning to understand that there are differences in the way digital advertising messages are consumed based on the device that delivers the message.  The marketplace gives you a good indication of the trends.  In 2016 total digital advertising budgets increased a robust 22%

By |2017-11-22T23:37:44+00:00August 28th, 2017|Categories: Digital Marketing, Mobile Advertising|0 Comments

How Important is Click Through Rate in Digital Campaign Measurement?

Click Through Rate is easily defined as the number of times prospects see your digital ad and actually click on it to get more information.  It is not as easy to define its importance as a metric used to determine campaign effectiveness. It is perhaps most important for straight-forward display ad campaigns, though other

By |2017-11-22T23:43:49+00:00July 24th, 2017|Categories: Digital Marketing|0 Comments

Personalize your communications for greater success in the digital age

The One to One Future, co-authored by Don Peppers and Martha Rogers and published in 1996 was ahead of its time.  It foretold the end of mass marketing using generic messages and the rise of messages specific to individuals. Customers would be gained one at a time.  That wasn’t a change….it was a revolution.  

By |2017-11-22T23:57:18+00:00June 20th, 2017|Categories: Digital Marketing|0 Comments

Make digital advertising a part of your marketing strategy

READY!  FIRE!  AIM! I know, it’s an old joke about the dangers of poor planning.  Yet when it comes to digital advertising too many marketers are putting this backwards process into practice.  When it comes to results, the joke is on them. According to Smart Insights research, nearly half of surveyed companies use digital

By |2017-11-28T14:39:38+00:00June 5th, 2017|Categories: Digital Marketing|0 Comments

The Furniture Industry Is Two Steps Behind????

Ask anyone inside the furniture industry their opinion of the “progressiveness” of the industry and they’ll probably say, “it’s two steps behind everyone else.” Ask a potential customer how far behind the furniture industry is and their answer will probably be, “I don’t know, I haven’t had to replace our furniture since I just

By |2017-11-28T14:44:49+00:00February 1st, 2017|Categories: Digital Marketing, Social Media Marketing|0 Comments
Load More Posts