Campaign Strategy
Successful marketing starts with smart planning.
A Step-by-Step Guide to a Successful Marketing Campaign
Marketing is not just about flashy ads and funny commercials, it’s about setting goals and achieving tangible results. A campaign offers measurable indicators of those results, but only if it is set up
Retail furniture store showroom traffic patterns are changing. Are you changing with them?
Everyone knows that technology has changed lives and the way business is done forever. One of the business changes for retail furniture stores you may have overlooked is what is happening to store
Reward Loyal Customers the RIGHT Way
Let’s conduct an experiment. Start by taking out your wallet (no, we aren’t about to ask you to give us any money). Once you exclude all of your important IDs and credit cards,
Must-do Advertising Strategies for 2018
Though it now seems like the prehistoric age, it wasn’t long ago that network TV (depending on your age you may or may not remember when there were only 3 stations) dominated
Does Your Business Really Need a Marketing Plan?
A marketing plan is important for big and small business alike. And it doesn’t have to be complicated. You plan your vacation. You plan a shopping trip. You probably even plan tonight’s
Push or pull marketing strategy? Maybe you need both…..
When it comes to marketing there are 2 very basic core strategies. Push marketing which focuses on the sales and distribution functions and pull marketing which focuses on the end user. I
Agency or in-house: building the best marketing team for your needs
This has been a topic of discussion literally for decades. And for good reason…there is no single answer. The best team is the team that meets the needs of the organization. The
Why Do-It-Yourself Marketing in 2017 Can Actually Hurt Your Business
Hiring a person to do all of your marketing in-house, or even worse, trying to do it all by yourself may seem like a slam dunk for your company. It can cost
Increase the effectiveness of your advertising messages
OK, put yourself in your prospects’ shoes. You’re immersed in technology and checking multiple devices almost non-stop for both entertainment and business purposes. And you still enjoy the big screen TV experience
Creating Solid Marketing Strategies
Before you dive deep into reading you’re probably going to ask yourself throughout the blog why do we keep referring to a furniture store? Well R&A Marketing is a full-service advertising agency specializing
The One Person You Need to Fire ASAP… YOURSELF!
Sam Walton. Bill Gates. Steve Jobs. These giants within the world of commerce and retail have something pretty important in common: they led their businesses to great success. All of them realized at
Get to Know Your Audience
The best marketing campaigns resonate emotionally with a targeted audience. When we plan events for our clients, we know we have to understand the mindset of the consumer who will best identify with
Marketing Goals for Your Second Quarter
When finalizing events for the upcoming quarter, it’s important to define specific goals that will help you reach the sales that you want and the market penetration that will help you grow your
Marketing to Millennials: A Step-by-Step Guide
At roughly a quarter of the US population, millennials represent $1.3 trillion in annual buying power (LeadsCon). So the question on everyone’s mind: how do we market to millennials and garner their brand
Integrate Your Online Marketing and Traditional Advertising
Internet marketing is the talk of the industry. How to increase search, be number one on Google, retarget ads, convert social to sales, etc. These are all important practices for any retailer, and