A Beginner’s Guide to Mobile Marketing

If you've been avoiding mobile marketing as part of your overall advertising strategy, you're already falling behind your competitors. With mobile device usage on the rise, most companies have already incorporated forms of mobile advertising as part of their campaigns. So whether you're just getting started with mobile marketing or you've been trying it

By |2017-11-28T17:35:50+00:00November 1st, 2017|Categories: Mobile Advertising, Tutorial & Guide|Tags: , |0 Comments

Are Your Sure About Your Website Security?

You could be putting your business at risk if you aren't confident in the maintenance and security of your website. Without taking proper precautions, your customer's private data could be subject to a data breach. This can come back to hurt your company in a big way. Here's what you can do to prevent a

By |2017-11-22T22:38:13+00:00October 27th, 2017|Categories: Website Design|Tags: , , , |0 Comments

Online shopping won’t “kill” retail, but has changed it forever. Here’s how brick and mortar retailers can take advantage.

Savvy retailers don’t look at the growth of online sales as a reason to turn out the lights and lock the door.  On the contrary…they see opportunities to leverage online activity to improve their businesses. In the not-so-distant past consumers had to go to a store to buy what they wanted.  Even if inconvenient, time

By |2017-11-22T22:41:16+00:00October 23rd, 2017|Categories: Website Design|0 Comments

Increase Website Traffic Using Guaranteed Methods

It's not enough anymore to build a website with a couple of pages about your company and wait for the visitors to start showing up. Driving website traffic has become an art form that requires a combination of technology and marketing know-how. In order for Google to correctly catalogue a blog or website, certain steps

By |2017-11-22T22:41:37+00:00October 17th, 2017|Categories: Website Design|Tags: , , , , |0 Comments

Digital-savvy consumers are changing local retail landscape

In 2013 a Shoppertrak  retail study showed that holiday store traffic dropped 55% while same store sales for the time period actually increased over prior year.  What’s up with that?  The simplest way to explain it is that yesterday’s “window shopping” foot traffic is now digital using smartphones, laptops and desk top computer searches. When

By |2017-11-22T23:35:41+00:00October 12th, 2017|Categories: Digital Marketing, Mobile Advertising|0 Comments

Website Design Options for a Brand New Small Business

An arm, a leg, your first-born child... some website design businesses want you to believe that you need to sacrifice the world to get a competitive website for your new small business. They tell you that you'll need a super-cool, ultra-modern logo, pages of top-notch content, attention grabbing images, plus blog articles and social media links. Well,

By |2017-11-22T22:41:54+00:00October 11th, 2017|Categories: Website Design|Tags: , , , |0 Comments

4 Ways to Write More Blogs in Less Time

346 million people around the world read blogs. That’s probably why 53% of marketers say that blog creation is their top inbound marketing priority. Blogs increase brand awareness, boost organic traffic for a website, and help with SEO. But, if you’re a small business owner, you’re probably wondering where you can find the time to

By |2017-11-22T22:42:14+00:00September 29th, 2017|Categories: Digital Marketing, Website Design|Tags: , , |0 Comments

5 Things You Should NEVER Do on a Website for Your Small Business

Data shows that between 70-80% of people research a small business online before visiting the business in-person. That means a large majority of customers are judging businesses based on a website and digital profile. Now, let’s run an experiment: Try to forget everything you know and love about your business. Then visit your business’s website.

By |2017-11-22T22:42:27+00:00September 21st, 2017|Categories: Website Design|Tags: , |0 Comments

A Step-by-Step Guide to a Successful Marketing Campaign

Marketing is not just about flashy ads and funny commercials, it’s about setting goals and achieving tangible results. A campaign offers measurable indicators of those results, but only if it is set up for success. Here’s what R&A does every day to create successful marketing campaigns for its clients: Define the Goals The first step

By |2017-11-28T17:35:56+00:00September 20th, 2017|Categories: Campaign Strategy, Tutorial & Guide|Tags: , |0 Comments

Two Minute Tasks to Get Better Customer Reviews Online

As a consumer, I’m sure that you read customer reviews before you make a purchase or decide to visit a new business. Most people do. However, as a business owner, you may not put a lot of thought into getting reviews for your own company. Here are the facts from Search Engine Land: 9 out

By |2017-11-22T23:30:20+00:00September 14th, 2017|Categories: Digital Marketing, Social Media Marketing, Website Design|0 Comments
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