Some businesses thrive on social media… and some businesses flop. The difference is usually that the first business uses an authentic voice that has a lot of personality while the second sounds like a robot programmed by an economics professor. But here’s the catch: sometimes a business can go overboard and end up sounding unprofessional
Everyone knows that technology has changed lives and the way business is done forever. One of the business changes for retail furniture stores you may have overlooked is what is happening to store traffic. Many furniture store owners have been puzzled by statistics that show reduced showroom traffic while experiencing strong sales. It’s really no
Pre-roll advertising is online video ads that automatically appear before content selected by a user. We’ve all seen them…click on an interview you want to watch and a promotional message appears first. Remarkably, almost half of users watch these messages to the end even though they have an option to skip it after the first
Let’s conduct an experiment. Start by taking out your wallet (no, we aren’t about to ask you to give us any money). Once you exclude all of your important IDs and credit cards, how many items are left if your wallet? Chances are you have more than a few loyalty rewards cards stuck behind your
Location, Location, Location! If you own a small business that is dependent on local customers, you need to think about SEO differently than a large company with widespread reach. While industry giants can focus on generic keywords and use their name-brand recognition to rank higher on Google, local businesses need to hone in on
If you are asking yourself this question, congratulations! It means you are beginning to understand that there are differences in the way digital advertising messages are consumed based on the device that delivers the message. The marketplace gives you a good indication of the trends. In 2016 total digital advertising budgets increased a robust 22%
Do you constantly see your customers texting on their cell phones when they are shopping in your store? Or maybe they are price comparing on their smart phone? Whatever it is, they are all thumbs when shopping! So what does this mean? How do you compete with a device that provides limitless information at someone’s
Every business, large or small, now recognizes online marketing as an integral part of their marketing strategy. But not every company has recognized the need to create a staff position to manage this important marketing function. The question is…why? Some say “I’m not sure we need a social media manager”. Some say “We can just
Let’s say that you’ve done a fantastic job of creating a great website that is user friendly and adheres to good SEO practices. Job well done, right? Well, not just yet. Once you have built a solid website, it’s important that other well-respected websites confirm that you have worthwhile content for Google to recognize. Think
So many retailers FEAR going live. They are nervous to be on the spot, nervous to be on camera and nervous that no one will tune in. But here is the truth: If you broadcast it, they will come. So if you’re ready to overcome your fears and reach out to your customers through this