If you've been avoiding mobile marketing as part of your overall advertising strategy, you're already falling behind your competitors. With mobile device usage on the rise, most companies have already incorporated forms of mobile advertising as part of their campaigns. So whether you're just getting started with mobile marketing or you've been trying it
You could be putting your business at risk if you aren't confident in the maintenance and security of your website. Without taking proper precautions, your customer's private data could be subject to a data breach. This can come back to hurt your company in a big way. Here's what you can do to prevent a
Online shopping won’t “kill” retail, but has changed it forever. Here’s how brick and mortar retailers can take advantage.
Savvy retailers don’t look at the growth of online sales as a reason to turn out the lights and lock the door. On the contrary…they see opportunities to leverage online activity to improve their businesses. In the not-so-distant past consumers had to go to a store to buy what they wanted. Even if inconvenient, time
It's not enough anymore to build a website with a couple of pages about your company and wait for the visitors to start showing up. Driving website traffic has become an art form that requires a combination of technology and marketing know-how. In order for Google to correctly catalogue a blog or website, certain steps
In 2013 a Shoppertrak retail study showed that holiday store traffic dropped 55% while same store sales for the time period actually increased over prior year. What’s up with that? The simplest way to explain it is that yesterday’s “window shopping” foot traffic is now digital using smartphones, laptops and desk top computer searches. When
An arm, a leg, your first-born child... some website design businesses want you to believe that you need to sacrifice the world to get a competitive website for your new small business. They tell you that you'll need a super-cool, ultra-modern logo, pages of top-notch content, attention grabbing images, plus blog articles and social media links. Well,
346 million people around the world read blogs. That’s probably why 53% of marketers say that blog creation is their top inbound marketing priority. Blogs increase brand awareness, boost organic traffic for a website, and help with SEO. But, if you’re a small business owner, you’re probably wondering where you can find the time to
Data shows that between 70-80% of people research a small business online before visiting the business in-person. That means a large majority of customers are judging businesses based on a website and digital profile. Now, let’s run an experiment: Try to forget everything you know and love about your business. Then visit your business’s website.
Marketing is not just about flashy ads and funny commercials, it’s about setting goals and achieving tangible results. A campaign offers measurable indicators of those results, but only if it is set up for success. Here’s what R&A does every day to create successful marketing campaigns for its clients: Define the Goals The first step
As a consumer, I’m sure that you read customer reviews before you make a purchase or decide to visit a new business. Most people do. However, as a business owner, you may not put a lot of thought into getting reviews for your own company. Here are the facts from Search Engine Land: 9 out