Data shows that between 70-80% of people research a small business online before visiting the business in-person. That means a large majority of customers are judging businesses based on a website and digital profile.
Now, let’s run an experiment: Try to forget everything you know and love about your business. Then visit your business’s website. If you are using a desktop, switch to your mobile device. Now answer this question: Does the website leave you wanting more?
If you answered “yes”, find an unbiased friend or colleague and run the experiment on them. If you or your friend answered “no”, ask yourself if you are doing one or more of these five things that could be holding back your website, and therefore your business.
Don’t Bury the Contact Information
Phone numbers, email addresses and physical addresses should be listed prominently on every page of your website. The footer is a great place to list this information without being intrusive to the overall design. You should avoid frustrating potential customers by making them search painstakingly through multiple pages after they’ve decided to visit or contact your business.
Don’t Put Off Going Mobile
If you’ve been avoiding making the switch to a mobile friendly or responsive website, it’s time to drop what you’re doing and make this your #1 priority. With 77% of Americans owning a smart phone, it’s not just teens and young adults who use mobile devices to conduct their research.
Don’t Use Bad Photos
Photos are important to the digital world because they invoke emotion. That’s what makes Facebook, Instagram and other social media sites successful. So take time to ensure that your website features high quality photos that showcase your products, services, and company culture. After all, this is your chance to make sure your business is displayed in the best light possible!
Don’t Crowd the Website with Too Much Content
Content is a wonderful tool to share information and create credibility for your business, but there is a tipping point between helpful and overwhelming. Limit the size of your paragraphs and use photographs to highlight the main points. You only have a few seconds to capture the attention of your audience, so choose words that make a big impact!
Don’t Forget a Call to Action
After a customer lands on your website, what do you want them to do next? Be sure to create links or instructions that make it easy for your customer to take action, whether you want them to make a purchase, sign up for a newsletter or subscription, or visit your business in-person.
At R&A Web Plus, we’ve been creating websites for small businesses for 15+ years. We know what to do (and what NOT to do) to create a website that drives results. And we can do it at a price that’s affordable to small business owners. For just $99 we can set you up with a showcase site, or you can upgrade to a custom website option or complete small business package. Contact R&A here to learn more or get started today!