346 million people around the world read blogs. That’s probably why 53% of marketers say that blog creation is their top inbound marketing priority. Blogs increase brand awareness, boost organic traffic for a website, and help with SEO. But, if you’re a small business owner, you’re probably wondering where you can find the time to
Data shows that between 70-80% of people research a small business online before visiting the business in-person. That means a large majority of customers are judging businesses based on a website and digital profile. Now, let’s run an experiment: Try to forget everything you know and love about your business. Then visit your business’s website.
Marketing is not just about flashy ads and funny commercials, it’s about setting goals and achieving tangible results. A campaign offers measurable indicators of those results, but only if it is set up for success. Here’s what R&A does every day to create successful marketing campaigns for its clients: Define the Goals The first step
As a consumer, I’m sure that you read customer reviews before you make a purchase or decide to visit a new business. Most people do. However, as a business owner, you may not put a lot of thought into getting reviews for your own company. Here are the facts from Search Engine Land: 9 out
Some businesses thrive on social media… and some businesses flop. The difference is usually that the first business uses an authentic voice that has a lot of personality while the second sounds like a robot programmed by an economics professor. But here’s the catch: sometimes a business can go overboard and end up sounding unprofessional
Everyone knows that technology has changed lives and the way business is done forever. One of the business changes for retail furniture stores you may have overlooked is what is happening to store traffic. Many furniture store owners have been puzzled by statistics that show reduced showroom traffic while experiencing strong sales. It’s really no
Pre-roll advertising is online video ads that automatically appear before content selected by a user. We’ve all seen them…click on an interview you want to watch and a promotional message appears first. Remarkably, almost half of users watch these messages to the end even though they have an option to skip it after the first