3 Things that Determine Your Local Ranking on Google

Location, Location, Location! If you own a small business that is dependent on local customers, you need to think about SEO differently than a large company with widespread reach. While industry giants can focus on generic keywords and use their name-brand recognition to rank higher on Google, local businesses need to hone in on

By |2017-11-22T23:37:28+00:00August 28th, 2017|Categories: Website Design|0 Comments

Digital Advertising: Mobile Or Desktop?

If you are asking yourself this question, congratulations!  It means you are beginning to understand that there are differences in the way digital advertising messages are consumed based on the device that delivers the message.  The marketplace gives you a good indication of the trends.  In 2016 total digital advertising budgets increased a robust 22%

By |2017-11-22T23:37:44+00:00August 28th, 2017|Categories: Digital Marketing, Mobile Advertising|0 Comments

A social media manager is a necessity…not a luxury

Every business, large or small, now recognizes online marketing as an integral part of their marketing strategy.  But not every company has recognized the need to create a staff position to manage this important marketing function.  The question is…why?  Some say “I’m not sure we need a social media manager”.  Some say “We can just

By |2017-11-22T23:38:05+00:00August 15th, 2017|Categories: Social Media Marketing|0 Comments

What Are Backlinks and Why Do You Need Them?

Let’s say that you’ve done a fantastic job of creating a great website that is user friendly and adheres to good SEO practices. Job well done, right? Well, not just yet. Once you have built a solid website, it’s important that other well-respected websites confirm that you have worthwhile content for Google to recognize. Think

By |2017-11-22T23:38:14+00:00August 15th, 2017|Categories: Website Design|0 Comments

Must-do Advertising Strategies for 2018

Though it now seems like the prehistoric age, it wasn’t long ago that network TV (depending on your age you may or may not remember when there were only 3 stations) dominated the media landscape and major city newspapers provided nearly blanket local market coverage.  Ah, the simple, good old days!  As you look

By |2017-11-22T23:38:41+00:00August 4th, 2017|Categories: Campaign Strategy|0 Comments

Why We Love WordPress and Think You Will Too

As an advertising agency in the digital age, we at R&A Marketing have seen many different types of websites. Some were built by companies who use their own designers and software engineers to create websites, some were not. And even though many of these websites had features that we liked, there was a lot left

By |2017-11-22T23:40:26+00:00August 4th, 2017|Categories: Website Design|0 Comments

What does your website say about your business?

We’re not trying to speak in metaphors or pose a rhetorical question… it's important to know exactly what your website says about your business. Having a well-written, updated About Us and FAQ page helps build trust with your customers and creates a better user experience for them. Here’s a few tips to help you

By |2017-11-22T23:40:50+00:00August 4th, 2017|Categories: Website Design|0 Comments
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