It’s Time To Change The Way You Think About Your Website

Have you ever visited a website that made you feel so lost and frustrated that you just gave up and looked elsewhere to find the information you need? Unfortunately, a lot of businesses still have websites like this, where important information is buried or nonexistent and it’s difficult to tell what the business is

By |2017-11-22T23:41:29+00:00July 27th, 2017|Categories: Website Design|0 Comments

How Important is Click Through Rate in Digital Campaign Measurement?

Click Through Rate is easily defined as the number of times prospects see your digital ad and actually click on it to get more information.  It is not as easy to define its importance as a metric used to determine campaign effectiveness. It is perhaps most important for straight-forward display ad campaigns, though other

By |2017-11-22T23:43:49+00:00July 24th, 2017|Categories: Digital Marketing|0 Comments

Use This Secret Weapon to Dominate Your Marketplace

You’ve heard of SEO. In fact, you’ve probably heard about it a lot. For good reason. But here’s something you might not know too much about: it’s called Local SEO and it could completely change the way you think about your website. Here’s how it works: if you search for bakeries in Columbus, Ohio

By |2017-11-22T23:44:41+00:00July 19th, 2017|Categories: Website Design|0 Comments

Does Your Business Really Need a Marketing Plan?

A marketing plan is important for big and small business alike.  And it doesn’t have to be complicated. You plan your vacation.  You plan a shopping trip.  You probably even plan tonight’s dinner.  Big business or small, if you want to grow you need a plan for that too. Small business owners in particular

By |2017-11-22T23:44:52+00:00July 19th, 2017|Categories: Campaign Strategy|0 Comments

Push or pull marketing strategy? Maybe you need both…..

When it comes to marketing there are 2 very basic core strategies.  Push marketing which focuses on the sales and distribution functions and pull marketing which focuses on the end user.  I would contend most marketers need to do both.  Here’s why. More sales occur when end users learn of an offering that provides

By |2017-11-22T23:51:15+00:00July 13th, 2017|Categories: Campaign Strategy|0 Comments

4 Ways You’re Hurting Your SEO and How to Fix It

Let’s face it, with nearly two-thirds of the market share, Google is the 800 pound gorilla when it comes to online search. It’s not that other search engines should be ignored; however, the importance of ranking high on Google cannot be overstated. In fact, according to Search Engine Land, 51% of website traffic comes from organic

By |2017-11-28T17:38:16+00:00July 13th, 2017|Categories: Tutorial & Guide, Website Design|0 Comments

Cut Through Advertising Noise and Start Engaging with Instagram Photos

Instagram is used every day by over 400 million people worldwide. And of those users, a staggering 60% report that they learn about new products and services through their feed. And the best part? People like, share, and link to these types of posts. In other words, they engage with them. So how do

By |2017-11-22T23:51:58+00:00July 5th, 2017|Categories: Social Media Marketing|0 Comments