Can Content Marketing Help My Business?

Whether or not they realize it, most businesses are already utilizing some form of content marketing. Every page of a website and every post on social media is content that tells your customers (and just as importantly, website search engines) about your business. So here’s what you need to know about making content marketing

By |2017-11-22T23:52:52+00:00June 29th, 2017|Categories: Website Design|0 Comments

How to improve your mobile site… and why it needs to be done now

Mobile internet traffic has surpassed desktop traffic. Since you’re probably reading this on your phone or tablet, you already knew that. But what you might not already know is how to use this to your advantage. Here’s a few guidelines that will help you create a mobile-friendly website for your business, which will help

By |2017-11-28T17:36:15+00:00June 26th, 2017|Categories: Mobile Advertising, Tutorial & Guide, Website Design|0 Comments

Build an Effective Facebook Advertising Strategy

Facebook began as a purely social construct.  A platform created so that individuals could instantly share thoughts and information with a chosen group of people.  As it grew to have hundreds of millions of users all over the globe it naturally evolved into a vehicle advertisers could use to reach their customers and prospects. 

By |2017-11-22T23:53:16+00:00June 26th, 2017|Categories: Social Media Marketing|0 Comments

Website bounce rate: What it is…what it means

Any online marketer, whether promoting information or seeking ecommerce transactions,  needs a deep understanding about the performance of their website in order to maximize their effectiveness.  A very common and important tool used to do this is Google Analytics, which provides data about: Bounce rate Unique visitors Visit duration Pageviews Returning VS new visits

By |2017-11-22T23:53:28+00:00June 23rd, 2017|Categories: Website Design|0 Comments

Everything You Should Know About Leasing vs. Owning Your Website

We’re about to make a bold statement: leasing your website is a risky choice that is likely holding back your business. I know, that’s dramatic assessment to make about a practice that is very common across businesses in every industry. But hear us out, because we might save you a major headache in the

By |2017-11-22T23:55:34+00:00June 22nd, 2017|Categories: Website Design|0 Comments

Personalize your communications for greater success in the digital age

The One to One Future, co-authored by Don Peppers and Martha Rogers and published in 1996 was ahead of its time.  It foretold the end of mass marketing using generic messages and the rise of messages specific to individuals. Customers would be gained one at a time.  That wasn’t a change….it was a revolution.  

By |2017-11-22T23:57:18+00:00June 20th, 2017|Categories: Digital Marketing|0 Comments

Build an Effective Facebook Advertising Strategy

Facebook began as a purely social construct.  A platform created so that individuals could instantly share thoughts and information with a chosen group of people.  As it grew to have hundreds of millions of users all over the globe it naturally evolved into a vehicle advertisers could use to reach their customers and prospects. 

By |2017-11-22T23:58:10+00:00June 16th, 2017|Categories: Social Media Marketing|0 Comments

Direct Mail Done Right: A 3 Step Integrated Approach

Direct Mail Done Right: A 3 Step Integrated Approach Are you worried that your direct mail is falling flat? Do you wonder if your audience is simply tossing your advertising dollars in the trash without a second glance? As digital marking grows, we often hear that print marketing is more and more irrelevant. However,

By |2017-11-22T23:58:18+00:00June 16th, 2017|Categories: Traditional Medias|0 Comments

Agency or in-house: building the best marketing team for your needs

This has been a topic of discussion literally for decades.  And for good reason…there is no single answer.  The best team is the team that meets the needs of the organization. The most critical factor is resource allocation.  For active marketers with a variety of needs, building an in-house marketing department requires a substantial

By |2017-11-22T23:58:38+00:00June 13th, 2017|Categories: Campaign Strategy|0 Comments

Make digital advertising a part of your marketing strategy

READY!  FIRE!  AIM! I know, it’s an old joke about the dangers of poor planning.  Yet when it comes to digital advertising too many marketers are putting this backwards process into practice.  When it comes to results, the joke is on them. According to Smart Insights research, nearly half of surveyed companies use digital

By |2017-11-28T14:39:38+00:00June 5th, 2017|Categories: Digital Marketing|0 Comments
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