Increase the effectiveness of your advertising messages

OK, put yourself in your prospects’ shoes.  You’re immersed in technology and checking multiple devices almost non-stop for both entertainment and business purposes.  And you still enjoy the big screen TV experience at home and might even read a couple special interest magazines to keep up on topics of intense interest.  In the process

By |2017-11-28T14:42:27+00:00May 26th, 2017|Categories: Campaign Strategy, Traditional Medias|0 Comments

The Rise of Content Marketing

Content marketing used to be comprised of only a small group of bloggers and YouTube enthusiasts. According to a 2012 study by AOL (a popular Internet service provider) and Nielsen (a leading global information and measurement company, provides market research, insights & data), 27,000,000 pieces of content are shared every day. Content has turned

By |2017-11-23T00:00:46+00:00May 19th, 2017|Categories: Website Design|0 Comments

Website bounce rate: What it is…what it means

Any online marketer, whether promoting information or seeking ecommerce transactions,  needs a deep understanding about the performance of their website in order to maximize their effectiveness.  A very common and important tool used to do this is Google Analytics, which provides data about: Bounce rate Unique visitors Visit duration Pageviews Returning VS new visits

By |2017-11-28T14:42:38+00:00May 19th, 2017|Categories: Website Design|0 Comments